- 2021年1月11日

Three Trends Rebooting TV Measurement

David Algranati
David Algranati
Chief Innovation Officer
Comscore

In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement trends are emerging.

In 2021, TV isn’t just “TV” anymore”.

Once upon a time, TV ads were sold against rough demographics. Now that internet-enabled TV services are bringing targetability and data, TV is changing.

This video is part of Advancing Toward a Common TV Measurement Currency, a Beet.TV leadership series presented by Comscore. For more videos from the series, please visit this page.