- 2024年5月1日
Comscore
Kochava
Driving Brand Marketing ROI Across All Screens and Formats
Steve Bagdasarian
Chief Commercial OfficerComscore
Charles Manning
CEO and FounderKochava
Comscore and Kochava delivered the presentation ‘Driving Brand Marketing ROI Across All Screens and Formats’ at the IAB NewFronts in New York on May 1, 2024.
Together we unveiled an outcomes focused solution that will give marketers new insights into real world consumer actions driven by linear TV advertising. We're building for a future of optimized reach across all screens.
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform campaign datasets that empower media buyers in digital environments.
To get in touch with our team about these insights use this link.
IAB NewFronts connects brands with the latest digital video content and innovations that facilitate valuable partnerships.