Comscore Markets® - Interactive Map
Addressing today’s challenges and opening new opportunities for media including Local TV
David Kovach
Head of Market InnovationComscore
David Algranati
Chief Innovation OfficerComscore
Our Comscore Markets Interactive Map, enriched with data from the American Communities Project, provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel mix to reach their best audiences.
Modern local market definitions
Comscore Markets is a set of 210 ZIP-code based local market definitions used in linear television and digital media, ensuring precise universe estimates that will fuel standardized linear, digital and cross-platform definitions moving forward.
Halo Initiative
Advertising with trusted news providers is beneficial for brands, and this impact, or Halo Effect, is well documented. The integration of Comscore’s audience measurement data with the Ad Fontes' Media Bias Chart yields a powerful tool in the search for the Halo Effect. Learn more about the Halo Initiative and our commitment to responsible media here.