Comscore Unveils Cinequest: A Breakthrough in Box Office Audience Insights

Comscore, the global leader in box office measurement and analytics, proudly introduces Cinequest, an innovative polling service that offers unmatched insights into movie audience sociodemographics and engagement.

Cinequest leverages real-time audience data gathered through online interactions, seamlessly integrating it with Comscore’s industry-leading box office and analytics expertise. This powerful combination delivers a detailed analysis of audience composition and uncovers the key factors driving interest and attendance for your title.

Detailed Audience Profiles

Collects sociodemographic and behavioral data from cinema audiences, enabling precise segmentation and tailored strategies.

In-depth Preference Analysis

Integrates insights on which movies audiences watch, whether they liked them, who they attended with, and how they discovered the films, offering actionable insights.

Actionable Industry Insights

Transforms data into concrete strategies, linking audience preferences to key decisions in programming, marketing, and distribution.

Key Benefits

Benefits for Studios Benefits for Independent Distributors Benefits for Exhibitors

Direct Feedback: Gain insights on whether audiences liked the movies and why, to guide future productions.
Audience Forecasting: Assess which type of audience will respond best to upcoming releases based on current preferences.
Tailored Marketing Strategies: Refine advertising campaigns with precise data on where and how audiences discover releases.
Release Effectiveness: Analyze the correlation between audience profiles and box office performance to optimize geographical and temporal distribution.
Genre Differentiation: Study how various audience segments react to specific genres to fine-tune content development.

Distribution Strategy Optimization: Identify which regions and audience profiles align most with independent films.
Niche Audience Insights: Discover specific demographics that enjoy auteur, international, or less conventional cinema.
Marketing Resource Maximization: Use insights on preferred information channels to allocate limited campaign budgets effectively.
Data-Driven Decisions: Develop launch and promotion strategies based on the preferences of local and global audiences.
Competitive Positioning: Understand what sets your audience apart from commercial cinema viewers to craft more effective messaging.

Audience Segmentation: Identify the most frequent demographic profiles in your theaters to optimize programming based on local audiences.
Preference Analysis: Discover which genres and types of movies attract more viewers in specific locations.
Optimized Local Campaigns: Use data on how audiences learn about releases to fine-tune regional marketing strategies.
Customer Loyalty: Understand attendance patterns (who they go with, what motivates them) to design effective loyalty programs.
Schedule Management: Adjust showtimes and frequency based on audience behavior patterns.
Enhanced Future Experiences: Learn about audience expectations for upcoming releases and adapt promotions, schedules, or special events accordingly.