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Social Media Delivers Valuable Exposure for Presidential Campaigns

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...

Today Comscore is excited to announce the U.S. launch of Mobile Metrix 2.0, the next generation of mobile audience measurement. Mobile Metrix 2.0 provides mission critical insights into the behavior o...

Apps Account for 4 in every 5 US Mobile Media Minutes

Ask the Expert: Comscore VP Anne Hunter

Political Candidates Use Different Strategies to Engage Voters Through Digi...

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant numb...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential...

Tablet Competition Heats Up: Kindle Fire Captures more than Half of U.S. An...

Changing How the World Sees Digital Advertising

Comscore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

The Top 6 Trends Shaping Local Search in 2012 and Beyond

Panel Participation Yields Digital Insights

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past...

Changing How the World Sees Digital Advertising

So What if Only 1% of Facebook Fans 'Engage'?

The Synergy of User Generated and Professional Video Content