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Ad Week 2016: What are the metrics that matter?

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” Comscore VP of Political Technology is joined by Comscore Co-Founder and CEO Gian Fulgoni and comScor...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Comscore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...

Home Sweet Digital Home

Kantar and Comscore expand upon partnership, add SimilarWeb

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Succeeding with Viewable Impressions and Audience Guarantees

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Entering the “promised” land of behavioral targeting