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Getting Ready for the 2021 Fall TV Season

Build on your TV advertising by using Comscore Activation segments to reach viewers of specific series and telecasts, and target competitors’ audiences. Check out some of our latest TV segments to lev...

Fearmongering in CTV Advertising

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programmi...