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Comscore’s new personification solution is designed to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market, cross-platform, and OTT.

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Comscore's Work on Online Measurement in a Privacy-Forward Future

Brand Innovators' TV & Cross-Screen Measurement

As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.

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In-Home Data Usage Increases During Coronavirus Pandemic

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Lift Off: Brand Research in the Cross-Platform Age

Top 10 Burning Issues in Local Television

The Future of Advanced TV

Comscore and Inscape: Insights from IAB NewFronts West 2019

Media and Advertising: The Past, Present and Future

Media and Advertising: The Past, Present and Future

State of Retail

Why cross-platform measurement is crucial to success

Comscore at Syncbak's TechFronts