2024 State of Gaming Report
The 2016 U.S. Mobile App Report
Have We Reached ‘Peak App’?
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think abo...
Working Hard: Movies & TV Shows That Got the Job Done
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Charting the Mobile Music Consumer
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this September 2016 edition, the topic is the "Online Music Consumer".
Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Millennials going mobile
Coupon Category
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Targeting Casino-Goers
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts