- October 28, 2016
The New Digital Ecosystem: Navigating the Cross-Platform Reality
In this data driven presentation, Alex Banks, Comscore VP of Marketing Solutions sheds light on the current digital ecosystem with an emphasis on the cross media landscape. Session attendees learned how the convergence of TV and digital is altering the space, creating a new host of issues and solutions for marketers and publishers.
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.