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Comscore’s Carol Hinnant moderated a fireside chat with Matthew Davis, Head of US Sports Marketing for AB InBev at the Brand Innovators Sports Marketing Upfronts.

How to navigate the world of advertising measurement tools in 2022

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments acros...

Social Media Monetization for Media Sellers

Omicron's Effect on the Movie Industry

It's time to divest from the misinformation ecosystem: Why advertising resp...

Alone Together: Key Social Media Trends in 2022 and Beyond

Scream Looks to Slash Its Way to the Top of the Box Office

Fresh Perspectives in Measurement Innovation

Moneyballing Media: How Big Data Is Transforming TV

Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency...

Elevating Measurement: Delivering on a Cross-Platform Promise

The Future of Everywhere: Creating a Common Audience Definition across Plat...

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement