More Insights

How do Political Ads add Up?

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-w...

Push Play: Is your video strategy driving results or stuck on “Pause"?

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

Comscore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits o...

How the Power of Habit Drives Mobile App Usage

Millennial habits

The 2015 U.S. Mobile App Report

Is the Future of TV Programmatic?

Media Planning with the Best of Both Worlds: TV & Digital

Cross Media

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopp...

Are You Ready For Some Football

Comscore Holiday Tracker®

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Digital advertising may be top media category in 2016: Report