- September 1, 2015

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

Speaker: Susan Engleson, Senior Director, Comscore, Inc., Ashley W. Boggs, Marketing Manager, Corporate Retail Segment, UPS

Online shoppers in today’s interconnected world are driven by flexibility. For global shoppers, the ability to conduct research and shop across channels and devices, and the latitude to choose between varied delivery and payment options, drive satisfaction.

In the second year of this global study partnership, Comscore and UPS investigate the global shipping landscape and the emerging trends and preferences in e-commerce. In this presentation, you'll learn how different global populations interact with retailers and understand how these preferences and expectations can help drive success in global markets.

Topics covered include:

  • Driving optimal customer experience on the complete path to purchase – from pre-purchase to purchase to post-purchase
  • Understanding shopping preferences and satisfaction levels with online and omnichannel shopping experiences
  • Taking global market-specific and channel/experience shopper learnings and molding them into sales and satisfaction drivers