With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank...
When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streami...