- October 22, 2021

Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape, and how the decisions made today will determine the currency of the future.

Key Takeaways

  • The requirements of an effective measurement currency
  • Enabling audience-based buying and planning
  • Evaluating the costs and risks associated with change in today's media landscape

    Local TV Measurement

    Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...

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    National TV Measurement

    Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences....

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