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Comscore Independent Metrics, First Made Available for Media Sellers, Will Elevate Quality Inventory Worldwide
Singapore, 27 April 2015 – Comscore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the Comscore Industry Trust Initiative which brings an independent measure of quality to the programmatic trading world. The initiative was first introduced in the U.S. in January 2015.
As of 1 April, Comscore publisher clients have access to their Trust Profiles – a collection of Comscore key advertising metrics – which give each client insight as to how their inventory will soon be represented in programmatic trading platforms.
Comscore Trust Profiles include key advertising metrics such as audience and category ranking data, viewability ratings and non-human traffic (NHT) ratings, all of which are consistent with the metrics available in Comscore MMX™ and validated Campaign Essentials™ (vCE®) that advertisers and publishers use for traditional ad buys. Trust Profiles are now available with MMX metrics in 44 markets, with additional in-depth vCE metrics available in Australia, Canada, France, Germany, Italy, Spain, the U.K. and the U.S.
“The growth of programmatic around the world no longer needs to be accompanied by a concern about the quality of inventory that’s being bought and sold,” said Serge Matta, CEO of Comscore. “Expanding Comscore Industry Trust – and specifically Trust Profiles – globally to media sellers is another step forward in elevating high quality inventory and ensuring that sellers receive fair value for those impressions. Comscore Industry Trust ultimately offers a proactive way to create a trusted marketplace that better serves the needs of both buyers and sellers.” Trust Profiles will also be available in select DSPs in key international markets later in 2015. Integration partners include Adform, DataXu, Eyereturn Marketing, MediaMath, Turn, The Trade Desk and Rubicon Project. Additional partners will be announced throughout the year.
Support for Comscore’s Efforts to Enable Trusted Transactions of Advertising “As we continue to deliver more relevant and connected human experiences for our clients, we are aware that there is a continued need for technology to allow us to be more precise in our ability to target audiences in safe environments. The Comscore Industry Trust Initiative allows us to deliver these experiences in brand-relevant and safe areas at scale.” Jason Tonelli, Executive Director – Technology, Digital and Content, Starcom MediaVest Group Australia
“At DataXu, we pride ourselves on giving our clients complete visibility into the data they’re using to make advertising decisions, and total control to manage those sources appropriately. Comscore Industry Trust will provide a welcomed layer of independent validation, giving our clients and the broader industry greater confidence in the impressions that are being bought and sold programmatically.” David Shapiro, VP Corporate and Business Development at DataXu
“It is important that the lack of trust and clarity of supply within programmatic is addressed. We welcome Comscore’s Industry Trust Initiative as a great move towards highlighting quality in programmatic, by providing a level of transparency in the pre-bid environment that has been so lacking to date.”David Nelson, VP Product and Operations Europe, Rocket Fuel
“As programmatic marketing continues its explosive growth and gains adoption by both advertisers and publishers, the importance of having third-party systems that are able to verify the quality of an ad impression cannot be understated. We’re excited to be integrating with Comscore to bring its trusted metrics to the marketplace and highlight our shared commitment to delivering only the highest quality of inventory to our clients.”Chris Victory, Vice President, Global Business Development, MediaMath
“We’re looking forward to quickly integrating Comscore Trust Profiles into Turn. This integration will give ad buyers greater confidence that they are purchasing quality impressions based on the same criteria they use to find quality in Comscore MMX.”Maureen Little, Senior Vice President of Corporate and Business Development, Turn
“Rubicon Project has been a leader in bringing quality inventory to the marketplace through our direct integrations with the world’s leading publishers and applications. We are pleased to be adding the value of Comscore Trust Profiles for our customers, whom will benefit from the additional independent validation of the premium quality inventory they’ve come to expect when transacting across Rubicon Project’s platform.” Dr. Neal Richter, Chief Scientist, Rubicon Project
About the Comscore Industry Trust InitiativeThe Comscore Industry Trust Initiative is designed to enable trusted transactions of quality advertising between buyers and sellers. It aligns with five principles of the U.S. Internet Advertising Bureau (IAB) Trustworthy Digital Supply Chain Initiative, which aims to (1) eliminate fraudulent traffic, (2) combat malware, (3) fight Internet piracy, (4) promote brand safety and (5) create accountability. Comscore is working with Joint Industry Committees, trade associations and auditors around the world that are pursuing similar objectives.
Additional offerings for both media buyers and sellers are forthcoming as part of the Industry Trust Initiative. All products are designed to help both buyers and sellers create a high quality programmatic environment.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits of Comscore’s Industry Trust products and initiatives to Comscore, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Candie ChiongComscore, Inc.+65-6704-0256worldpress@comscore.com