Comscore Announces Launch of MMX® Multi-Platform in Italy to Provide Unduplicated Accounting of Audience size and Demographics Across Multiple Devices

65 Percent of Digital Media Population in Italy is Now ‘Multi-Platform’, Accessing the Internet from Both Desktop and Mobile Platforms

MILAN, Italy, November 20, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of MMX® Multi-Platform in Italy, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from the Comscore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment. MMX Multi-Platform is available in nine markets worldwide including the European markets U.K., Spain, Germany, France and now Italy.

“With the launch of MMX Multi-Platform, Comscore is now able to provide to the Italian digital market with a holistic measurement system to gain insights on consumer experiences across devices.” said Fabrizio Angelini, Sensemakers CEO and Comscore exclusive re-seller in Italy. “This is another major step in the product innovation roadmap of Comscore, to bring the level of transparency and efficiency of the Italian market in line with those countries at the forefront of digital development.”

To learn more about MMX Multi-Platform, please visit: www.comscore.com/multiplatform. Those interested in requesting a live product demonstration should visit: www.comscore.com/MMX_Multi-Platform_Demo_Request

Multi-Platform Reporting Drives Value for Advertisers, Agencies and Publishers
Comscore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile (smartphone + tablet) platforms, providing a single metric that accounts for publishers’ digital media audiences. This unduplicated view of behavior is particularly important as consumers increasingly navigate digital content – including websites, videos and apps – between and across screens.

Top 3 Online Tagged Properties
The total digital media population in Italy reached 33 million unique visitors/viewers in September 2014, with 65 percent of that population accessing the Internet from both desktop and mobile platforms.

*Note: MMX MP includes PC browsing, PC video stream and tagged mobile (smartphone and tablet) browsing and apps entities.
**Desktop includes audience reached via video and will therefore differ from standard MMX rankings
***Mobile includes smartphone and tablet platforms

Inclusion of Mobile-Only Users Adds Considerably to Certain Publishers’ Total Audiences
The greatest incremental percentage gains by including mobile-only users, who are not accounted for in desktop-based audience numbers, was for Shazam Entertainment Ltd, which was more than 20 times larger than its desktop audience. Several other media properties such as Notizieshock.net (incremental audience of 303 percent), Blastingnews.com (98 percent), and Populis (84 percent) nearly doubled their audience sizes with the inclusion of their mobile audiences.

*Note: Desktop includes audience reached via video and will therefore differ from standard MMX rankings
**Mobile includes smartphone and tablet platforms

Publishers: Tag to Ensure Inclusion in MMX Multi-Platform
As part of Comscore's commitment to a global rollout, this version of the product has been developed based on Comscore's innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel, using census-only methodologies. The output delivers person-centric measurement for tagged entities. It is therefore crucial for publishers with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.

If you have any questions about implementing these additional tags, please feel free to contact us: italia@comscore.com.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).

Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Contact:
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
Comscore, Inc.
+44 20 3111 1730
worldpress@comscore.com