- January 16, 2024
2024 State of Programmatic Report
This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
Report insights include:
- Emerging and declining media formats
- Signal loss preparedness
- Impacts of artificial intelligence
Audience Targeting Solution
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
Contextual Targeting Solution
Proximic by Comscore’s contextual targeting solutions help marketers achieve targeting scale and precision while respecting user privacy.