- September 20, 2021
Exclusive research: OTT in India
Comscore is delighted to share with you the latest OTT research paper: OTT in India: Full Stream Ahead.
The paper answers questions such as:
- What do consumers value most with OTT services?
- Why do they prioritize content delivered online, as opposed to through traditional media such as TV or radio?
- What are the pain points hindering the adoption of OTT?
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.