Consumers set up a blockbuster holiday season at the Box Office
The 2020 State of Travel whitepaper includes insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
It draws from actual consumer behavior data to provide insights into online research, visitation, and booking trends with the intention of helping travel brands find opportunities within the evolving travel landscape.
Key questions this whitepaper answered include:
Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.
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Comscore Cross-Platform Tune-In Analyses measure the impact of advertising across platforms at driving TV program viewership.