- November 16, 2020
Global State of Mobile
Andrea Sangalli
Product Management Analyst, International Markets
Kelly Lewis
Product Manager, Digital AudienceMobile continues to represent a majority of the time spent online, which has impacted the way consumers watch videos, order food, and make payments. The 2020 landscape has seen major changes, including accelerated trends due to the COVID-19 pandemic, and an increased focus on consumer privacy choices.
Comscore’s 2020 “Global State of Mobile” presentation provides in-depth mobile insights on the global and U.S. market, including:
- An update on how mobile trends around the world have impacted various categories
- Deep dives into mobile behaviors in the U.S., including how consumers interact with mobile video, mobile payments, and mobile ordering
- An examination of how privacy-focused changes will impact media and advertising on mobile, and how measurement will evolve to meet privacy expectations
Mobile Market Research
Comscore MobiLens Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, demographics and key landscape trends.
Mobile Measurement
Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.