Online Banking in Europe

In this report, we examine online trends and behavioural patterns impacting the banking sector sector, using multi-platform data from France, Germany, Italy, Spain, and the UK.

Some of the insights included in this year’s report include:

• Digital consumers in Spain were the most likely to visit banking sites or apps: 85% of the adult digital population did so in March 2018. Germany had one of the lowest ratios, at 61%, but had the largest market, with 33 million visitors of online banking sites or apps in March 2018.
• Seasonality of online banking usage varied between countries: peak activity occurred in the month of January in France, Germany and the UK. In Spain that peak was in May, while in Italy it was in October.
• Penetration of mobile banking was highest in Spain and Italy: in March 2018, 48% of digital consumers were accessing banking services through smartphones or tablets almost exclusively.
• Heavy users represent 20% of the online banking audience but 71% of the total time spent on the sites. The probability to find them in different site categories varies widely: for example, in France they are 2.2 times more likely to be found on automotive sites than on social media sites.