- March 24, 2017
A New Model For Cross-Platform Measurement
Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
Topics in his presentation include:
- The need for a new model
- De-duplication of audiences
- Targeting with advanced audiences
- Programmatic and addressable advertising
Audience Targeting Solution
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.