Event: Comscore Data Insight presentation - March 1, 2016

U.S. Wedding Planning Online

Analyst, Syndicated Client Insights

Senior Analyst, Syndicated Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this March 2016 edition, the topic is "Wedding Planning".

Key Takeaways

Multi-Platform visitation to wedding sites has grown significantly year over year, driven largely by mobile.
On average, 70% of the top wedding sites’ traffic is now mobile only.
Wedding site visitors are primarily female Millennials with higher household incomes.
Soon to be married women are likely to visit department store sites and creative/ DIY sites, while soon to be married men are likely to visit promotional sites.
As the wedding planning industry goes digital, a vast majority of wedding registry activity is taking place online and retailers are bidding for wedding related search terms.
Soon to be married women are turning to creative and DIY sites like Pinterest and Etsy, perhaps to have more control over the wedding experience and costs.

Multi-Platform

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.