- July 1, 2016
Real Estate Trends Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this July 2016 edition, the topic is "Real Estate".
Key Takeaways
- Over the past year, there was significant growth across the top Real Estate sites
- Mobile visitation to the Real Estate category has increased 67% since June 2014
- Over half of all Real Estate sites are accessed exclusively on Mobile devices, yet each generation prefers different platforms to access Real Estate content
- While more people are visiting Real Estate sites via Mobile, engagement and time spent is still higher on Desktop
- Today, more people are home owners rather than renters, although Millennials have yet to make the shift from renting to buying
- People from different regions of the US tend to visit different real estate sites
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.