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Jacques Technio, VP France and Steve Dennen, VP Corporate Development, introduced the launch of Comscore Industry Trust in France. Programmatic is growing in France. However, lack of trust threatens to hold back the market, both for media sellers and buyers. To help sellers and buyers deliver on the programmatic promise, Comscore launched Comscore Industry Trust in 44 markets, including France.
This presentation, shared at this event, highlights Comscore’s Industry Trust solution for trusted programmatic transactions of quality advertising.
To learn more about Comscore Industry Trust, click here.