- April 14, 2014
Comscore Day Italia
During the Comscore Day Italia event, Gian Fulgoni, Comscore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement.
Multi-Platform Content Measurement
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.