2024 State of Gaming Report
The COMSCORE TOTAL VIDEO measurement approach is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video planning and ease the transition of advertising from Upfronts to Allfronts:
To learn more about Comscore’s Total Video approach to measurement, please visit: www.comscore.com/Total.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo