- June 25, 2013
Oppenheimer Consumer Conference 2013
Comscore chairman and co-founder Gian Fulgoni presented the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference and included a review of key macroeconomic trends, multi-platform commerce insights and consumer sentiment.
Key takeaways from this presentation include:
- e-Commerce growth was strong at 13% Y/Y in Q1 and accelerated to 16% during April-May
- The increase in payroll taxes appeared to take some disposable income from consumers’ pockets in Q1, but that concern has ameliorated in Q2 and sales growth has accelerated
- The channel shift continues, with e-Commerce reaching all-time high of 10.6% of total discretionary retail sales in Q1 (11.8% including m-Commerce)
- Free shipping, application of sales tax, and delivery options all likely to affect health of e-Commerce channel going forward
- 11% of all digital retail commerce now coming from mobile platforms
Multi-Platform Content Measurement
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