Consumers set up a blockbuster holiday season at the Box Office
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On October 13th, the entire world watched the last of the Chilean miners ascend to the surface. As live viewers of the rescue can attest, the global coverage of important cultural events is no longer monopolized by traditional TV broadcasts. Online video has become an important means of reaching viewers who are away from their TVs, stuck at work, or who want to participate in the online conversation. Did you know that there are over three billion videos viewed monthly in Brazil and that the average Mexican viewer spends more than eight hours every month watching online video? Being able to measure viewership in Latin America will help marketers, creative programmers, and brands reach a largely untapped online segment.