2024 State of Gaming Report
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The signs of a challenging economy can be seen everywhere, even online as shaken consumers spend less money and more time trawling the web for information to help them navigate the current difficult environment. Tough times for consumers always herald tough times for marketers. Now, more than ever, advertisers have to dig deep and go beyond the "good enough" metrics of the past and look to additional avenues to better understand their efforts impact.
With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thru alone to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.
In this presentation we share key data from Q1 results from our Brand Metrix norms database, compiled from nearly 300 brand impact studies conducted across a range of industries and online ad campaigns.
In this webinar you will: