State of the Global Internet - With a Focus on Asia

Kevin Tan, Asia-Pacific Business Development Director, includes key insights on recent trends in Asia and other international markets that are shaping the global landscape of the Internet. Among these are the following:

• Though each of the top 10 global properties is based in the United States, each one sources the majority of its audience from outside the U.S.
• Half of the top 20 properties in the Asia-Pacific region are locally-owned entities.
• Although Google Sites and Yahoo! Sites combined to capture the majority of search share in the Asia-Pacific region, five of the top 10 search properties are regional engines, including China’s Baidu.com and Korea’s NHN Corporation (Naver.com).
• Internet users in Hong Kong, South Korea, Singapore, Taiwan and Australia spend the most time online in the region, but still spend less time than the worldwide average.
• While Facebook.com is the leading social networking site worldwide, Friendster.com is the top social networking site in the Asia-Pacific region.