No Hard Feelings about the Box Office

Paul Dergarabedian
Paul Dergarabedian
Senior Media Analyst
Comscore
Mike Polydoros
Mike Polydoros
President & Co-Founder
PaperAirplane Media

This week Paul and Mike discuss the ebb and flow of a normal box office cycle and why this past week was pretty typical. They also take a look at why is so important to keep expectations in check when projecting opening weekend box office. They wrap up the show by looking ahead to a busy July and August at the multiplex.

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