- December 6, 2011

Convenience Leads as Top Reason for Purchasing on Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision. 52% of purchasers said available special offers/coupons were a factor in purchasing on their smartphone, while 48% selected easy to compare prices/find the best deal as their reason to purchase on their mobile phone.

Reasons for Purchasing on a Smartphone

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