- August 29, 2011

Watching Financial Markets from Your Smartphone

The dynamic nature of financial markets aligns well with the ubiquitous nature of mobile. Of the eight individual markets that Comscore currently measures via its MobiLens service, Japan saw the largest percentage of its smartphone audience access financial news or stock quotes from their device at 42.3% of users. In North America, 1 in 4 smartphone owners in the U.S. accessed financial news or stock quotes via their device, while Canada saw 23.5% of its smartphone audience turn to their device for this information.

In Europe, nearly 1 in 5 smartphone owners in the UK accessed financial news/stock quotes, while in Germany, Italy, Spain and France between 17.1% and 15.0% of their smartphone audiences stayed up-to-date on financial markets in June via their device.

Financial Markets from Your Smartphone