- February 15, 2011

Growth of Mobile Market Enablers in EU5

While in the EU5, mobile media usage reached 37 percent penetration, up 7 previous year. Driving this mobile media usage in Europe, 3G adoption reached 47.1 percent in December 2010, up from 41.7 percent the previous year.

Smartphone adoption accelerated to reach smartphone 31.1 percent, up nearly 10 percentage points. From December 2009 to December 2010, the percentage of mobile phone subscribers with unlimited data plans rose to nearly 8 percent.

The Comscore 2010 Mobile Year in Review is now available for download.

Growth of Mobile Market Enablers in EU5

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