- July 24, 2024

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

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Join the ANA’s See Her and Comscore for an exclusive webinar, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality. ANA members should use the code SEEHER24MEMBER to register free.

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Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

July 24 : 01:00 pm - 01:30 pm ET
Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore

Join the ANA’s See Her and Comscore for an exclusive webinar, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.

In this one-of-a-kind collaboration, we have integrated gender equality measurement principles into the esteemed Comscore Plan Metrix Survey. This strategic integration empowers you to gain unprecedented insights into the attitudes, behaviors, and preferences of audiences aligned with gender equality principles.
What You'll Discover:

  1. Deep Audience Understanding: Dive into the Full Plan Metrix Suite, boasting over 11,000 attributes, to comprehensively grasp your digital audience's affinity toward gender equality and receptiveness to gender equality embedded in advertising.
  2. Holistic Audience Insights: Uncover not just demographics, but also psychographics, media consumption habits, category preferences, and more, offering a 360-degree view of your target audience.
  3. New Avenues for Engagement: Learn about cutting-edge platforms and channels to effectively reach and resonate with your desired audience segments.
  4. Enhanced Persona Development: Utilize invaluable insights to craft stronger personas, driving precision in your digital campaign strategies.
  5. Maximizing Growth Opportunity: Amplify your potential to connect with GEM Audiences—early adopters, influencers, business decision-makers, and high-spending consumers.

By harnessing this breakthrough audience intelligence and planning capability, you'll supercharge your ability to build personas, craft compelling campaigns, and ultimately, achieve unparalleled success in the digital landscape. Join us and be at the forefront of change in the industry.