Consumers set up a blockbuster holiday season at the Box Office
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It’s the generation that will be driving the next 10-15 years of advertising trends. Gen Z is a true digital generation, that has never known a world without wifi, smart phones or social platforms.
For content owners and advertisers looking at emerging opportunities in the media landscape, understanding Gen Z audiences, how they engage, what they respond to and what characterizes them as consumers is increasingly important.