- April 19 - April 20, 2023

WFA’s Going Global and Local: an update on advertisers' approach to cross-media measurement

- This event has passed -

Comscore, as part of the World Federation of Advertisers’ Halo project and the ANA Cross Media Measurement Initiative, is excited to invite you to the WFA’s upcoming event, Going Global and Local. The event’s agenda will center around updating the global community on the Halo program, open-source tech, progress on trials in the US and UK, and looking to the future.

The session will run on Wed 19th April and Thurs 20th April 10:30am-12pm EST / 3:30pm-5pm BST / 4:30pm-6pm CEST with a range of speakers from advertisers, media owners, industry associations and measurement companies including:

Deep dive into the Halo tech

April 19 : 10:55 am - 11:25 am ET
Jukka Ranta
Jukka Ranta
VP, Data Science, Statistics

Jukka Ranta (Comscore) and Craig Wright (Google) will provide a deep-dive explanation of how the Virtual ID and Private Reach & Frequency Estimator work. Ron Pinelli (MRC) to explain what system inputs are needed and how system outputs can be configured.

Getting the details right

April 20 : 11:30 am - 11:50 am
Paul Goode
Paul Goode
SVP Strategic Partnerships

Paul Goode (Comscore) and Andrew Bradford (Kantar) will level-set on legal, auditing and data asset considerations, including panels, that are needed by local markets to make the Halo system work.