IAB NewFronts 2024

Comscore and Kochava delivered the presentation ‘Driving Brand Marketing ROI Across All Screens and Formats’ at the IAB NewFronts in New York on May 1, 2024.

Together we unveiled an outcomes focused solution that will give marketers new insights into real world consumer actions driven by linear TV advertising. We're building for a future of optimized reach across all screens that focuses on what folks care about the most: outcomes.

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform campaign datasets that empower media buyers in digital environments.

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IAB NewFronts connects brands with the latest digital video content and innovations that facilitate valuable partnerships.