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ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...

Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by Comscore. ARSgroup is a leading communications research agency specializing in the measur...

Update on the Evolution of Comscore Media Metrix 360

It’s been nearly seven months since Comscore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initia...