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Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challeng...