2024 State of Gaming Report
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Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
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Social SEO – Facebook & Twitter Best Practices
Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challeng...
10 Things You Might Not Have Known about Digital Traffic Worldwide
Comscore Campaign Essentials Measurement Capabilities
The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights...
Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketp...
Comscore Data on Apple iOS Featured at WWDC
Comscore Releases Inaugural Data from Total Universe Report
Creative is King When Targeting Millennials
6 Keys to Mobile Search Marketing Success
Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment
#RoyalWedding: The Role of Social Media in William and Kate’s Big Day
Comscore and Carnegie Mellon Join Forces for Social Media Analytics Case Co...
Battle of the Browsers: Impacting Search Share