More Insights

How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of...

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

How the “Buy Button” Can Help Fill the M-Commerce Gap

AppNexus Joins Comscore Industry Trust

Create a Better Digital Advertising Strategy with Actionable Insights in On...

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud