2024 State of Gaming Report
Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were raised afterward. Invariably, a key theme was what impact the economy was having on search and if people were truly going to spend less and how marketers should adjust accordingly. The video below highlights some of the key themes that were discussed.