Social in Consumer Electronics: Beats by Dre

Beats by Dre
Beats by Dre is one of the most-engaged consumer electronics brand on social media.

PMG, the brand’s digital agency, worked with Shareablee during the Straight Outta Somewhere social campaign, which earned the brand and agency a Shorty Award for Best Meme and a bronze honor in the best consumer brand category.

The Scenario

  • No visibility into cross-platform analytics, especially Instagram
  • Difficulty finding engagement and trend insights for campaigns
  • No access to category benchmarks

The Solution

Only through Comscore can local media buyers:

Number 1

Insights into Instagram best practices by category and audience for content creation and driving user participation

Number 2

Created custom categories to benchmark campaign performance across platforms to capitalize on opportunities

Number 3

Cross-platform social analysis on top content by engagement

The Success

Awarded Best Meme at the Shorty Awards. 8.7M Downloads and shares of the Straight Outta Somewhere meme, including shares by Whataburger, Jennifer Lopez & The White House.

336%

Month-over-month spike in actions per tweet

131%

Month-over-month growth in actions per Facebook post

48M

Facebook impressions during the month-long campaign, which represents 59% month-on-month total growth

1.1M

social media actions across Facebook, Twitter & Instagram with Instagram driving 61% of all engagement