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A digital payment company wanted to compare their online checkout conversion rate vs. other online payment methods to highlight the advantage to merchants of including that company's payment solution as a checkout method for consumers.
Comscore leveraged passively observed e-commerce behavior to compare conversion rates for online transactions that used different digital payment methods available to consumers during online checkout at a select list of merchants.
The client selected a set of online retailers across industries where multiple digital payment methods are accepted.
The point when a user clicked on a payment type and when they completed the transaction/purchase were recorded via Comscore's behavioral panel.
Comscore data exposed key variances in online conversion when the client's payment method was accepted vs. other payment forms and digital wallets.
Higher than all payment types combined