- 30 setembro, 2013

The UK Newspaper Audience on Tablet is a Quarter of the Size of PC Audience

In July 2013, 12.8 million people in the UK went online via tablet. Looking at the newspaper category in particular, data from Comscore MMX Multi-Platform shows that the UK newspaper audience on tablet is a quarter of the size of the PC audience.

Tomorrow, Comscore and UKOM are hosting a Multi-Platform planning event for over 400 key people from the UK digital industry, including expert panelists from MEC, Havas, Future Publishing and Arena Media. The event features the launch of new Multi-platform data including PC, Mobile and, for the first time, Tablet as well as industry-specific and seasonal examples of insight-led planning across platforms.