Service sites, such as email platforms, captured 8 percent of all display ad impressions during April 2013, whilst auctions achieved a 6 percent share of display ad impressions in Germany. The top three advertisers that month were eBay, Microsoft and Otto, whilst the leading publisher site was Facebook.
This overview of the display advertising marketplace in Germany raises a key question: ‘Were these ads actually seen by the desired target audience?’ To learn more about the importance of ad validation and measuring viewable impressions, please visit www.Comscore.com/vCE