Driven by YouTube, Google Sites Account for 17 Percent of all Video Streams
RESTON, VA, June 4, 2007 – Comscore, a leader in measuring the digital world, today released its Comscore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming (“streamers”) and 1.2 billion video streams initiated. YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.
Google Sites Tops U.S. Online Video Rankings
March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (6.0 percent) and Viacom Digital with 260 million (3.7 percent).
Top U.S. Online Streaming Video PropertiesMarch 2007Source: Comscore Video Metrix
Property
Video Streams Initiated (MM)
Share (%) of Video Streams Initiated
Total Internet
7,014
100.0%
Google Sites
1,177
16.7%
Yahoo! Sites
434
6.2%
Fox Interactive Media
421
6.0%
Viacom Digital
260
3.7%
Time Warner Network
222
3.2%
Microsoft Sites
151
2.2%
Roo Group, Inc.
96
1.4%
Disney Online
90
1.3%
ABC.com
80
1.1%
ESPN
67
1.0%
In total, more than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo! Sites with 34.5 million.
Unique Video Streamers (000)
Reach (%) Among Total U.S. Internet Users
126,635
71.4%
57,376
32.3%
47,446
26.7%
34,532
19.5%
28,945
16.3%
20,245
11.4%
17,933
10.1%
Sony Online
11,956
6.7%
9,801
5.5%
8,603
4.9%
7,033
4.0%
Other notable findings from March 2007 include:
For more information about Comscore Video Metrix, please e-mail MediaSolutions@comscore.com or call (650) 244-5408.
About Comscore
Comscore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com