Ranking the leading UK newspaper sites by the number of total videos, one can see that just over half (51 percent) of the videos on the Mail Online were ads in May 2013. The Guardian had a total of 6.3 million videos during the month and The Sun Online had 3 million; nearly a third of videos (31 percent) on both of these sites were ads. The Telegraph Media Group had a slightly lower amount of videos (1.1 million) that month, but 35 percent of these were ads.